#AbKoiBahanaNahi: Ending Violence against Women

Campaign Launch and Collaborative Vision

• #AbKoiBahanaNahi Campaign, launched on November 25, 2024
• Ministries of Women and Child Development and Rural Development, supported by UN Women.
• Inaugurated by Union Minister Annpurna Devi
• Aims to advance women's rights and eliminate gender-based violence.
• Building on the United Nations' global #NoExcuse initiative

Key highlights of the launch include:

• Participation of key ministers like Shivraj Singh Chouhan
• Presence of women leaders from Self Help Groups
• Nationwide telecast through digital platforms
• Alignment with the global 16 Days of Activism against Gender-based Violence

The government's approach encompasses:

• Reducing women's economic drudgery
• Improving access to financial systems
• Bridging digital gender divide
• Ensuring safe mobility and accommodation
• Creating robust infrastructure for violence prevention and redressal

Strategic Objectives and Call to Action

The #AbKoiBahanaNahi Campaign strategically targets multiple stakeholders with clear, actionable goals:

Strategic Objectives:

• Advance rights of women and diverse gender individuals
• Eliminate fear and gender-based discrimination
• Empower women to report and combat atrocities
• Promote zero tolerance towards gender-based violence
• Sensitize public about women's safety

The campaign's unique strength lies in its comprehensive approach:

• Mobilizing public and governmental action
• Demanding accountability from all societal segments
• Creating a national movement against violence
• Inspiring individual and collective responsibility

Campaign Timeline:

• Launch Date: November 25, 2024
• End Date: December 10, 2024
• Aligned with International Day for Elimination of Violence against Women