Current Affairs-Topics

Amul Triumphs as World's Top Food and Dairy Brand

Amul, an Indian dairy brand, has been ranked as the world's strongest food brand by Brand Finance, UK in 2024. The brand has achieved an AAA+ rating and a 11% increase in brand value to $3.3 billion.

Brand Rankings and Recognition

  • Amul ranked as the world's strongest food brand by Brand Finance, UK in 2024
  • Retained title of strongest dairy brand for the fourth consecutive year
  • Achieved Brand Strength Index (BSI) score of 91.0 out of 100, earning AAA+ rating
  • Rose from second rank in 2023 to first in 2024
  • Only Indian brand featured among top 50 global brands in the report

Brand Valuation and Market Dominance

  • Brand value increased by 11% to $3.3 billion
  • Controls 75% of India's milk market, 85% of butter market, and 66% of cheese market
  • Annual procurement of 11 billion liters of milk
  • Worth Rs 80,000 crore ($10 billion)
  • Products picked up 22 billion times annually, highest in the world

Factors Contributing to Amul's Success

  • Strong performance in familiarity, consideration, and recommendation metrics
  • Effective advertising and diverse product range
  • High consumer perception of product quality
  • Strong social media presence and web traffic
  • Commitment to sustainability and community engagement
  • Unique cooperative structure involving 3.6 million farmers

Comparison with Other Brands

  • Nestlé remains the world's most valuable food brand at $20.8 billion, despite 7% decline
  • Lay's saw a 9% increase, reaching $12 billion
  • Hershey's shares AAA+ rating with Amul but experienced a slight decline in brand value

Amul's History and Impact

  • Established in 1946 by Tribhuvandas Kishibhai Patel in Anand, Gujarat
  • Played key role in India's white revolution
  • Famous for its mascot, the Amul Girl, featured in advertisements since 1966
  • Operates over 70 processing plants
  • Supports millions of farmers across India

More Related Articles

PM Modi on India Cultural Unity Festivals

India Cultural Unity Festivals represent the living soul of our nation, symbolizing how people from different regions, religions, and languages come together in celebration. In the 127th episo

Vigilance Awareness Week 2025

Vigilance Awareness Week 2025 is being observed across India from 27 October to 2 November 2025, with the theme “Vigilance – Our Shared Responsibility.” This national campaign is

APAC-AIG Meeting 2025 in India

India is all set to host the APAC-AIG Meeting 2025 for the first time, marking a historic milestone in the nation’s aviation safety journey. This prestigious ICAO meeting will be held from 2

RBI 2016 Circular Withdrawal

The Reserve Bank of India (RBI) recently announced the RBI 2016 Circular Withdrawal, a move that marks a major shift in corporate lending norms. This decision has attracted attention among bankers

India Spain Defence Cooperation

The Indian Air Force (IAF) has made history by becoming the first non-NATO nation to participate in Exercise Ocean Sky 2025, a high-intensity multinational air combat drill hosted by the Spanish A

India-Germany Green Energy Cooperation

India and Germany recently celebrated 25 years of their strategic partnership, with a strong focus on green energy cooperation. This milestone highlights the depth and resilience of bila

NPCI’s UPI Help Assistant

In a significant move to enhance digital payment experiences and boost user trust, the National Payments Corporation of India (NPCI) has launched the UPI Help assistant, an AI-powered digital assi

NavIC Receiver Standards India

The Indian government has recently introduced NavIC receiver standards in India to strengthen the country's satellite navigation ecosystem. Developed by the Indian Space Research Organisation

CDSCO Digital Drug Licensing System

India has recently taken a significant step in pharmaceutical safety by rolling out a robust digital oversight system—the Online National Drug Licensing System (ONDLS)—under the leader

India’s PM2.5 NCD Burden

Air pollution has emerged as one of the gravest health crises in India. According to the State of Global Air (SoGA) 2025 report, jointly published by the Health Effects Institute (HEI) and the Ins

Toppers

anil kumar
Akshay kuamr
geeta kumari
shubham