Amul Triumphs as World's Top Food and Dairy Brand

Brand Rankings and Recognition

• Amul ranked as the world's strongest food brand by Brand Finance, UK in 2024
• Retained title of strongest dairy brand for the fourth consecutive year
• Achieved Brand Strength Index (BSI) score of 91.0 out of 100, earning AAA+ rating
• Rose from second rank in 2023 to first in 2024
• Only Indian brand featured among top 50 global brands in the report

Brand Valuation and Market Dominance

• Brand value increased by 11% to $3.3 billion
• Controls 75% of India's milk market, 85% of butter market, and 66% of cheese market
• Annual procurement of 11 billion liters of milk
• Worth Rs 80,000 crore ($10 billion)
• Products picked up 22 billion times annually, highest in the world

Factors Contributing to Amul's Success

• Strong performance in familiarity, consideration, and recommendation metrics
• Effective advertising and diverse product range
• High consumer perception of product quality
• Strong social media presence and web traffic
• Commitment to sustainability and community engagement
• Unique cooperative structure involving 3.6 million farmers

Comparison with Other Brands

• Nestlé remains the world's most valuable food brand at $20.8 billion, despite 7% decline
• Lay's saw a 9% increase, reaching $12 billion
• Hershey's shares AAA+ rating with Amul but experienced a slight decline in brand value

Amul's History and Impact

• Established in 1946 by Tribhuvandas Kishibhai Patel in Anand, Gujarat
• Played key role in India's white revolution
• Famous for its mascot, the Amul Girl, featured in advertisements since 1966
• Operates over 70 processing plants
• Supports millions of farmers across India