Amul Triumphs as World's Top Food and Dairy Brand

Amul, an Indian dairy brand, has been ranked as the world's strongest food brand by Brand Finance, UK in 2024. The brand has achieved an AAA+ rating and a 11% increase in brand value to $3.3 billion.

Brand Rankings and Recognition

Amul ranked as the world's strongest food brand by Brand Finance, UK in 2024
Retained title of strongest dairy brand for the fourth consecutive year
Achieved Brand Strength Index (BSI) score of 91.0 out of 100, earning AAA+ rating
Rose from second rank in 2023 to first in 2024
Only Indian brand featured among top 50 global brands in the report

Brand Valuation and Market Dominance

Brand value increased by 11% to $3.3 billion
Controls 75% of India's milk market, 85% of butter market, and 66% of cheese market
Annual procurement of 11 billion liters of milk
Worth Rs 80,000 crore ($10 billion)
Products picked up 22 billion times annually, highest in the world

Factors Contributing to Amul's Success

Strong performance in familiarity, consideration, and recommendation metrics
Effective advertising and diverse product range
High consumer perception of product quality
Strong social media presence and web traffic
Commitment to sustainability and community engagement
Unique cooperative structure involving 3.6 million farmers

Comparison with Other Brands

Nestlé remains the world's most valuable food brand at $20.8 billion, despite 7% decline
Lay's saw a 9% increase, reaching $12 billion
Hershey's shares AAA+ rating with Amul but experienced a slight decline in brand value

Amul's History and Impact

Established in 1946 by Tribhuvandas Kishibhai Patel in Anand, Gujarat
Played key role in India's white revolution
Famous for its mascot, the Amul Girl, featured in advertisements since 1966
Operates over 70 processing plants
Supports millions of farmers across India

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