'Clean the Beach Campaign' Led by Bhupendra Yadav in Mumbai

Union Minister Bhupender Yadav led the Clean the Beach Campaign, which involved over 100 beaches across India. The initiative focused on water conservation, waste reduction, and banning single-use plastics.

National Participation and Leadership

Union Minister Bhupender Yadav led the Clean the Beach Campaign
Event held on September 21 - 02 October 2024, at Juhu Beach, Mumbai
Over 100 beaches across India participated simultaneously
Collaboration between Ministry of Environment, Forest and Climate Change, Ministry of Earth Sciences, and state governments

Key Initiatives and Announcements

Guidelines announced for one-time financial support for youth-led recycling startups
"Ek Ped Maa Ke Naam" tree planting initiative promoted
Focus on water conservation, waste reduction, and banning single-use plastics
Theme: "Swabhav Swachhata – Sanskaar Swachhata" (Natural Cleanliness - Cultural Responsibility)

Achievements and Participation

17,392 volunteers participated across 35 beaches in coastal states/UTs
35,243 kg of trash collected nationwide
At Juhu Beach: 850 kg of litter collected, including 500 kg of plastics
25% of collected waste was plastic, followed by 11% glass

Historical Context and Global Significance

International Coastal Clean-up Day observed since 1986
India's Clean the Beach Campaign launched in 2018
Part of broader "Swachh Bharat Abhiyan" and "Swachh Sagar Abhiyan" initiatives
Previous year's campaign saw participation from 14 G20 countries

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