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- 12 Dec,0024
Current Affairs-Topics
Hello Meghalaya Now Streaming
The Hello Meghalaya app was launched on July 11, 2024, by Chief Minister Conrad Sangma, marking the beginning of India's second state-owned OTT platform after Kerala’s CSpace. Designed to uplift local filmmakers, musicians, and storytellers, this initiative is not just a streaming platform—it’s a mission to preserve Meghalaya’s cultural roots and support local talent.
For those wondering, “Hello Meghalaya app was launched in which year?” or “When was Hello Meghalaya launched?”—it’s 2024, and it has already become a hot topic in Meghalaya's current affairs 2023–2024.
What is the Hello Meghalaya App?
The Hello Meghalaya OTT platform is a state-supported digital space where local creators can:
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Share films, documentaries, music, and other content
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Tell regional stories in native dialects
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Earn income while preserving Meghalaya’s culture and identity
The Hello Meghalaya app stands out by offering opportunities to creators from minor and underrepresented communities, boosting inclusivity in the entertainment space.
Objectives of Hello Meghalaya
The Hello Meghalaya app was created to:
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Promote local filmmakers, musicians, and content creators
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Preserve Meghalaya’s tribal and folk traditions
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Support storytelling in native languages
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Create employment and revenue opportunities in the digital space
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Push for inclusion of Meghalaya’s languages in the Eighth Schedule of the Constitution
Financial Incentives & Growth Support
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Filmmakers can receive up to Rs 5 lakh per film
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Additional grants for projects with national/international recognition
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Content creators can earn Rs 18,000/month for regular uploads on the Hello Meghalaya app
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The revenue model encourages increased viewership-based earnings
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Short video and short film producers receive custom support packages
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Tax incentives are being explored to reduce ticket prices for local movies
Looking to start? Here’s how to register on the Hello Meghalaya app:
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Open the Hello Meghalaya app download page via the official state portals
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Create an account and start uploading
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Track earnings and views through the in-app dashboard
Impact on Culture & Community
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Continues the success of the Meghalaya Grassroots Music Project (MGMP), benefiting over 3,000 musicians
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Streams live events like football leagues and music festivals
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Supports local language preservation and cultural storytelling
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Offers new hope to creators previously hindered by cinema closures and outdated systems
The Hello Meghalaya app also plays a crucial role in connecting local artists to global audiences, thanks to collaborations like that with Hard Rock Café.
Expansion & Future Outlook
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Gradual inclusion of private players
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Expansion of Hello Meghalaya across the Northeast region
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Future support for quality multilingual content
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The government is working on infrastructure, like new theatres in various districts
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The Hello platform aims to build a sustainable and creator-driven digital economy.
The Hello Meghalaya OTT platform also aligns with India’s vision of a vibrant and decentralized digital entertainment ecosystem, ensuring Meghalayan talent shines both nationally and globally.
Final Thoughts
The Hello Meghalaya app marks a transformative step in India's digital and cultural journey. By offering a dedicated platform for local creators, it not only preserves Meghalaya's rich heritage but also empowers artists economically.
This initiative bridges the gap between tradition and technology, allowing musicians, filmmakers, and storytellers to thrive in a modern ecosystem. With its strong financial support and inclusive approach, the app encourages widespread participation, especially from minority and rural communities.
As it expands beyond state borders, Hello Meghalaya is poised to become a cultural ambassador for the Northeast, showcasing regional brilliance on a global stage.
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