Current Affairs-Topics

Hello Meghalaya: Pioneering State-Owned OTT Platform

'Hello Meghalaya', launched on July 11, 2024, is India's second state-owned OTT platform. It aims to promote local content creators, filmmakers, and musicians, preserving the state's cultural heritage and creating job opportunities.

Launch and Objectives of 'Hello Meghalaya'

  • Hello Meghalaya launched on July 11, 2024, by Chief Minister Conrad Sangma
  • Second state-owned OTT platform in India, after Kerala's CSpace
  • Aims to promote local content creators, filmmakers, and musicians
  • Provides a dedicated space for showcasing Meghalayan talent
  • Focuses on preserving and promoting the state's cultural heritage
  • Targets to create job opportunities and support local languages

Financial Incentives and Support

  • Filmmakers can receive up to Rs 5 lakh per film
  • Additional funding available for nationally or internationally acclaimed projects
  • Content creators can earn Rs 18,000 monthly for maximum uploads
  • Revenue model based on viewership for increased earnings
  • Packages available for short video and short film producers
  • Government exploring tax considerations to reduce movie ticket prices
  • Plans to establish theatres in various districts for screening local content

Impact on Local Artists and Culture

  • Builds on success of Meghalaya Grassroots Music Project (MGMP)
  • 3,000 musicians currently earning through MGMP
  • Formal collaboration announced between MGMP and Hard Rock Cafe
  • Platform to stream live events like state football league matches and music festivals
  • Provides avenue for minor communities to tell their stories
  • Supports efforts to include local languages in the Eighth Schedule of the Indian Constitution
  • Offers hope to local filmmakers struggling with cinema closures and outdated distribution methods

Future Plans and Expansion

  • Gradual involvement of private players
  • Aims to expand beyond Meghalaya to the entire Northeast region
  • Plans to cater to quality content in other languages
  • Government exploring additional support measures for the platform's growth
  • Potential to create a sustainable ecosystem for artists
  • Ambition to showcase Meghalayan talent on a global stage

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