Hello Meghalaya: Pioneering State-Owned OTT Platform

'Hello Meghalaya', launched on July 11, 2024, is India's second state-owned OTT platform. It aims to promote local content creators, filmmakers, and musicians, preserving the state's cultural heritage and creating job opportunities.

Launch and Objectives of 'Hello Meghalaya'

Hello Meghalaya launched on July 11, 2024, by Chief Minister Conrad Sangma
Second state-owned OTT platform in India, after Kerala's CSpace
Aims to promote local content creators, filmmakers, and musicians
Provides a dedicated space for showcasing Meghalayan talent
Focuses on preserving and promoting the state's cultural heritage
Targets to create job opportunities and support local languages

Financial Incentives and Support

Filmmakers can receive up to Rs 5 lakh per film
Additional funding available for nationally or internationally acclaimed projects
Content creators can earn Rs 18,000 monthly for maximum uploads
Revenue model based on viewership for increased earnings
Packages available for short video and short film producers
Government exploring tax considerations to reduce movie ticket prices
Plans to establish theatres in various districts for screening local content

Impact on Local Artists and Culture

Builds on success of Meghalaya Grassroots Music Project (MGMP)
3,000 musicians currently earning through MGMP
Formal collaboration announced between MGMP and Hard Rock Cafe
Platform to stream live events like state football league matches and music festivals
Provides avenue for minor communities to tell their stories
Supports efforts to include local languages in the Eighth Schedule of the Indian Constitution
Offers hope to local filmmakers struggling with cinema closures and outdated distribution methods

Future Plans and Expansion

Gradual involvement of private players
Aims to expand beyond Meghalaya to the entire Northeast region
Plans to cater to quality content in other languages
Government exploring additional support measures for the platform's growth
Potential to create a sustainable ecosystem for artists
Ambition to showcase Meghalayan talent on a global stage

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