New Guidelines to Stop Greenwashing Practices in India

Greenwashing is a deceptive practice where companies make false environmental claims, undermining genuine environmental efforts and misleading consumers.

Understanding Greenwashing and Its Impact

Greenwashing defined as deceptive practices where companies make false environmental claims
Common examples include misuse of terms like "natural," "organic," or "eco-friendly"
Notable cases include Volkswagen emissions scandal and accusations against Shell and BP
Undermines genu
ine environmental efforts and misleads consumers
Growing concern due to increased public demand for sustainable products

Key Features of CCPA Guidelines

Comprehensive framework titled "Guidelines for Prevention and Regulation of Greenwashing, 2024"
Strict regulations on use of generic environmental terms
- Terms like "sustainable," "clean," "green" require proper substantiation
- Must include adequate qualifiers and disclosures
Mandatory scientific evidence requirements
- All claims must be backed by verifiable data
- Third-party certifications encouraged
- QR codes or webpage links required for detailed information
Clear language requirements
- Technical terms must be explained in consumer-friendly language
- Complete disclosure of material information

Enforcement and Penalties

Violations can result in significant penalties:

- Initial fines up to ₹50,000
- Repeated violations may lead to ₹1 crore penalty
- First-time advertising offenses: up to ₹10 lakh fine
- Repeat offenders: up to ₹50 lakh fine and possible 2-year imprisonment

Consumer protection measures

- Right to seek compensation for damages
- Access to verifiable evidence
- Protection against misleading claims

International Alignment

Guidelines similar to UK's Green Claims Code (2021)
Aligns with European Union's Green Claims Directive
Part of global effort to combat greenwashing
Emphasizes transparency and accountability in environmental marketing

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