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NITI Aayog's Sampoornata Abhiyan: A Push for Social Progress

The 'Sampoornata Abhiyan' campaign, launched by NITI Aayog on July 4, 2024, aims to achieve 100% saturation in 12 key social sector indicators across 112 Aspirational Districts and 500 Aspirational Blocks.

Campaign Overview and Objectives

  • Launched by NITI Aayog on July 4, 2024
  • Three-month campaign running until September 30, 2024
  • Aims to achieve 100% saturation in 12 key social sector indicators
  • Covers 112 Aspirational Districts and 500 Aspirational Blocks
  • Focus areas: Health, Nutrition, Agriculture, Social Development, and Education

Nationwide Participation and Launch Events

  • Enthusiastic participation across the country
  • Launch events in all 112 Aspirational Districts and 500 Aspirational Blocks
  • Involvement of district and block-level officials, frontline workers, community leaders
  • Participation of local artists, students, and local representatives
  • 'Sampoornata Pledge' taken to commit to campaign goals
  • Various activities: health camps, nutritional food displays, selfie booths, awareness yatras
  • Cultural programs, street plays, exhibitions, and soil health card distribution

Key Performance Indicators (KPIs) Aspirational Blocks KPIs:

  • Percentage of pregnant women registered for Antenatal Care in first trimester
  • Screening for Diabetes and Hypertension
  • Pregnant women taking Supplementary Nutrition under ICDS
  • Soil Health Cards generation
  • Self-Help Groups receiving Revolving Fund

Aspirational Districts KPIs:

  • Antenatal Care registration and Supplementary Nutrition for pregnant women
  • Full immunization of children (9-11 months)
  • Soil Health Cards distribution
  • Functional electricity in secondary schools
  • Timely textbook distribution to children

Implementation Strategy and Support

  • NITI Aayog officials and Young Professionals participating in 300 Districts
  • Collaboration with Central Ministries, Departments, State and UT governments
  • Emphasis on Competitive and Cooperative Federalism
  • Awareness activities: Gram Sabhas, street plays, health camps, rallies, exhibitions
  • Competitions for poster making and poetry to engage communities

The 'Sampoornata Abhiyan' is a deliberate attempt to promote social development in the most challenging areas of India. The campaign intends to make a long-lasting difference and enhance the lives of millions of people nationwide by concentrating on important indicators and encouraging widespread participation.

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