NITI Aayog's Sampoornata Abhiyan: A Push for Social Progress

Campaign Overview and Objectives

• Launched by NITI Aayog on July 4, 2024
• Three-month campaign running until September 30, 2024
• Aims to achieve 100% saturation in 12 key social sector indicators
• Covers 112 Aspirational Districts and 500 Aspirational Blocks
• Focus areas: Health, Nutrition, Agriculture, Social Development, and Education

Nationwide Participation and Launch Events

• Enthusiastic participation across the country
• Launch events in all 112 Aspirational Districts and 500 Aspirational Blocks
• Involvement of district and block-level officials, frontline workers, community leaders
• Participation of local artists, students, and local representatives
• 'Sampoornata Pledge' taken to commit to campaign goals
• Various activities: health camps, nutritional food displays, selfie booths, awareness yatras
• Cultural programs, street plays, exhibitions, and soil health card distribution

Key Performance Indicators (KPIs) Aspirational Blocks KPIs:

• Percentage of pregnant women registered for Antenatal Care in first trimester
• Screening for Diabetes and Hypertension
• Pregnant women taking Supplementary Nutrition under ICDS
• Soil Health Cards generation
• Self-Help Groups receiving Revolving Fund

Aspirational Districts KPIs:

• Antenatal Care registration and Supplementary Nutrition for pregnant women
• Full immunization of children (9-11 months)
• Soil Health Cards distribution
• Functional electricity in secondary schools
• Timely textbook distribution to children

Implementation Strategy and Support

• NITI Aayog officials and Young Professionals participating in 300 Districts
• Collaboration with Central Ministries, Departments, State and UT governments
• Emphasis on Competitive and Cooperative Federalism
• Awareness activities: Gram Sabhas, street plays, health camps, rallies, exhibitions
• Competitions for poster making and poetry to engage communities

The 'Sampoornata Abhiyan' is a deliberate attempt to promote social development in the most challenging areas of India. The campaign intends to make a long-lasting difference and enhance the lives of millions of people nationwide by concentrating on important indicators and encouraging widespread participation.