NITI Aayog's Sampoornata Abhiyan: A Push for Social Progress

The 'Sampoornata Abhiyan' campaign, launched by NITI Aayog on July 4, 2024, aims to achieve 100% saturation in 12 key social sector indicators across 112 Aspirational Districts and 500 Aspirational Blocks.

Campaign Overview and Objectives

Launched by NITI Aayog on July 4, 2024
Three-month campaign running until September 30, 2024
Aims to achieve 100% saturation in 12 key social sector indicators
Covers 112 Aspirational Districts and 500 Aspirational Blocks
Focus areas: Health, Nutrition, Agriculture, Social Development, and Education

Nationwide Participation and Launch Events

Enthusiastic participation across the country
Launch events in all 112 Aspirational Districts and 500 Aspirational Blocks
Involvement of district and block-level officials, frontline workers, community leaders
Participation of local artists, students, and local representatives
'Sampoornata Pledge' taken to commit to campaign goals
Various activities: health camps, nutritional food displays, selfie booths, awareness yatras
Cultural programs, street plays, exhibitions, and soil health card distribution

Key Performance Indicators (KPIs) Aspirational Blocks KPIs:

Percentage of pregnant women registered for Antenatal Care in first trimester
Screening for Diabetes and Hypertension
Pregnant women taking Supplementary Nutrition under ICDS
Soil Health Cards generation
Self-Help Groups receiving Revolving Fund

Aspirational Districts KPIs:

Antenatal Care registration and Supplementary Nutrition for pregnant women
Full immunization of children (9-11 months)
Soil Health Cards distribution
Functional electricity in secondary schools
Timely textbook distribution to children

Implementation Strategy and Support

NITI Aayog officials and Young Professionals participating in 300 Districts
Collaboration with Central Ministries, Departments, State and UT governments
Emphasis on Competitive and Cooperative Federalism
Awareness activities: Gram Sabhas, street plays, health camps, rallies, exhibitions
Competitions for poster making and poetry to engage communities

The 'Sampoornata Abhiyan' is a deliberate attempt to promote social development in the most challenging areas of India. The campaign intends to make a long-lasting difference and enhance the lives of millions of people nationwide by concentrating on important indicators and encouraging widespread participation.

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