Odisha's Subhadra Yojana: Empowering Women, Changing Lives

The Subhadra Yojana, launched by the Odisha government on Prime Minister Narendra Modi's 74th birthday, aims to provide financial assistance to women aged 21-60 years, ensuring economic independence and overall well-being.

Overview and Objectives of Subhadra Yojana

Launched by Odisha government on Prime Minister Narendra Modi's 74th birthday
Named after Goddess Subhadra, sister of Lord Jagannath
Aims to provide financial assistance to women aged 21-60 years
Designed to ensure economic independence and overall well-being of women
Targets to benefit over 1 crore women across the state over five years

Eligibility and Implementation

Focused on women from economically weaker backgrounds
Exclusions: wealthy families, government employees, income tax payers
Women receiving ₹1,500 per month under other schemes also ineligible
Beneficiaries to receive ₹10,000 annually, disbursed in two installments
Payments made on Rakhi Purnima (₹5,000) and International Women's Day (₹5,000)
Direct transfer to Aadhaar-linked bank accounts
E-KYC verification mandatory for secure transactions
Subhadra Debit Card issued to beneficiaries for easy access to funds

Financial Aspects and Incentives

Total budget allocation of ₹55,825 crore over five years (2024-25 to 2028-29)
₹10,000 crore set aside for the first year (2024-25)
Additional incentive of ₹500 for 100 beneficiaries with highest digital transactions in each gram panchayat and urban local body area
Encourages digital literacy and financial inclusion among women

Political and Social Significance

Launched as a key election promise by the BJP government
Aims to attract women voters, particularly those in self-help groups
Competes with BJD's Mission Shakti programme
Seen as a step towards women's empowerment and gender equality
Chief Minister Mohan Charan Majhi hails it as a "progressive and revolutionary scheme"

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