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Odisha's Subhadra Yojana: Empowering Women, Changing Lives

The Subhadra Yojana, launched by the Odisha government on Prime Minister Narendra Modi's 74th birthday, aims to provide financial assistance to women aged 21-60 years, ensuring economic independence and overall well-being.

Overview and Objectives of Subhadra Yojana

  • Launched by Odisha government on Prime Minister Narendra Modi's 74th birthday
  • Named after Goddess Subhadra, sister of Lord Jagannath
  • Aims to provide financial assistance to women aged 21-60 years
  • Designed to ensure economic independence and overall well-being of women
  • Targets to benefit over 1 crore women across the state over five years

Eligibility and Implementation

  • Focused on women from economically weaker backgrounds
  • Exclusions: wealthy families, government employees, income tax payers
  • Women receiving ₹1,500 per month under other schemes also ineligible
  • Beneficiaries to receive ₹10,000 annually, disbursed in two installments
  • Payments made on Rakhi Purnima (₹5,000) and International Women's Day (₹5,000)
  • Direct transfer to Aadhaar-linked bank accounts
  • E-KYC verification mandatory for secure transactions
  • Subhadra Debit Card issued to beneficiaries for easy access to funds

Financial Aspects and Incentives

  • Total budget allocation of ₹55,825 crore over five years (2024-25 to 2028-29)
  • ₹10,000 crore set aside for the first year (2024-25)
  • Additional incentive of ₹500 for 100 beneficiaries with highest digital transactions in each gram panchayat and urban local body area
  • Encourages digital literacy and financial inclusion among women

Political and Social Significance

  • Launched as a key election promise by the BJP government
  • Aims to attract women voters, particularly those in self-help groups
  • Competes with BJD's Mission Shakti programme
  • Seen as a step towards women's empowerment and gender equality
  • Chief Minister Mohan Charan Majhi hails it as a "progressive and revolutionary scheme"

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