White Revolution 2.0: Empowering India's Dairy Sector

The White Revolution 2.0 aims to increase milk procurement by 50% over five years, aiming to increase daily milk procurement from 660 lakh kg to 1,007 lakh kg by 2028-29.

Overview and Objectives

Announced by Union Home and Cooperation Minister Amit Shah on September 19, 2024
Builds upon Operation Flood (1970) that transformed India's dairy sector
Aims to increase milk procurement of dairy cooperatives by 50% over five years
Target: Increase daily milk procurement from 660 lakh kg to 1,007 lakh kg by 2028-29
Focuses on expanding coverage and deepening reach of cooperatives
Aims to provide market access to dairy farmers in uncovered areas
Increase share of dairy cooperatives in the organized sector
Generate employment and contribute to women's empowerment

Current State of India's Dairy Sector

India is world's top milk producer (230.58 million tonnes in 2022-23)
1.7 lakh dairy cooperative societies cover 30% of villages
Cooperatives procure 10% of country's milk production
Coverage varies: high in Gujarat, Kerala, Sikkim; low in UP, Uttarakhand, MP
Average yield: 8.55 kg/day (exotic/crossbred), 3.44 kg/day (indigenous)
National per capita milk availability: 459 grams/day
Top producers: UP (15.72%), Rajasthan (14.44%), MP (8.73%), Gujarat (7.49%), AP (6.70%)
Milk contributes 40% (Rs 11.16 lakh crore) to agriculture sector output
Provides livelihoods to 8.5+ crore people, majority being women

Implementation Strategy

National Dairy Development Board (NDDB) to lead implementation
Plan to establish 56,000 new multipurpose dairy cooperative societies
Strengthen 46,000 existing village-level dairy cooperative societies
Focus on states with low coverage: UP, Odisha, Rajasthan, Andhra Pradesh
Pilot project launched in February 2023 in Haryana, MP, and Karnataka
Funding through National Programme for Dairy Development (NPDD) 2.0
Financial assistance for village-level milk procurement systems
Support for chilling facilities, training, and capacity-building
Rs 40,000 per Multipurpose Primary Agricultural Credit Cooperative Society

Expected Impact and Challenges

Increase market access for dairy farmers in uncovered areas
Boost rural economy and enhance farmers' income
Empower women through increased participation in cooperatives
Address regional disparities in dairy sector development
Improve milk yield and quality through better infrastructure and training
Challenges: Uneven coverage across states, low yield per animal
Need to balance increased production with sustainable practices
Potential to further solidify India's position as global dairy leader

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