Ayushmann Khurrana to Lead FICCI Frames 25th Anniversary

FICCI Frames, India's premier global media and entertainment conference, is all set to celebrate its 25th anniversary this year. This milestone marks a significant moment for the media and entertainment sector, and to commemorate the occasion, a renowned Bollywood actor, Ayushmann Khurrana, has been appointed as the brand ambassador for this year’s edition.

Ayushmann Khurrana’s Excitement and Commitment

Expressing his enthusiasm, Khurrana shared how honored he felt to be named the first-ever brand ambassador for FICCI Frames during its silver jubilee year. Reflecting on his journey, he stated, “It’s a huge honor to be the first Brand Ambassador for FICCI Frames in its 25th year. Coming to Mumbai from Chandigarh with only dreams in my eyes, I could never have imagined this incredible journey, where my work has not only touched lives but also become a part of India’s pop culture.”

Khurrana, known for his impactful performances in Indian cinema, expressed his commitment to working closely with the FICCI team to drive the event's vision forward. He emphasized his dedication to promoting disruption, celebrating innovation, and highlighting the excellence the industry consistently delivers.

FICCI Frames 2025: Theme and Focus

The 25th-anniversary edition of FICCI Frames will be centered around the theme "RISE: Redefining Innovation, Sustainability, and Excellence." This theme encapsulates the conference's pivotal role in shaping India's media and entertainment narrative, fostering creativity, and driving industry evolution in response to global changes. FICCI Frames aims to showcase the Indian entertainment industry's groundbreaking contributions while promoting sustainable practices and innovation.

A Platform for Global Collaboration and Innovation

Held annually in Mumbai, FICCI Frames is one of India’s most prestigious platforms for media and entertainment professionals worldwide. It gathers influencers, creative professionals, policymakers, and business leaders to discuss emerging trends, technological advancements, and challenges within the industry. The event also provides a critical networking space for stakeholders from diverse sectors of entertainment.

The convention features a variety of formats, including keynote speeches, B2B meetings, masterclasses, policy roundtables, and a global content market. One of its major highlights is the Best Animated FRAMES (BAF) Awards, which honors excellence in animation, visual effects, and digital media. Exhibitions and cultural evenings further enrich the experience, offering attendees a taste of India's vibrant culture.

Prominent Figures Who Have Graced FICCI Frames

Over the years, FICCI Frames has hosted a wide array of renowned global figures who have significantly contributed to the media and entertainment industries. International personalities like Hugh Jackman, James Murdoch, Charles H. Rivkin, and Gary Knell have graced the event. Bollywood icons such as Shah Rukh Khan, Aishwarya Rai Bachchan, Madhuri Dixit, and Amitabh Bachchan have also delivered impactful addresses, inspiring the future of Indian cinema and entertainment.

Ayushmann Khurrana’s Recent Work

Khurrana, a versatile actor, has recently enjoyed the success of his 2023 film Dream Girl 2, which received widespread praise from both critics and audiences. Throughout his career, he has delivered remarkable performances in films like Bareilly Ki Barfi (2017), Badhaai Ho (2018), Dream Girl (2019), Bala (2019), and Shubh Mangal Zyada Saavdhan (2020). Known for taking on diverse roles, his ability to tackle both serious and light-hearted subjects has earned him a loyal fan following, cementing his place as one of Bollywood's most admired stars.