India's iSNR: Establishing Global Standards in Sustainable Rubber Production

India has introduced the Indian Sustainable Natural Rubber (iSNR) initiative to establish international standards for sustainable rubber production. The framework emphasizes zero deforestation, empowering farmers with free certification, adhering to EU regulations, and ensuring supply chain traceability.

India Launches Indian Sustainable Natural Rubber (iSNR) Initiative in Kerala

On January 21, 2025, India launched the Indian Sustainable Natural Rubber (iSNR) initiative in Kottayam, Kerala, with the aim of setting new global standards in sustainable rubber production. The event was attended by George Kurian, Minister of State for Fisheries, Animal Husbandry, Dairying, and Minority Affairs, and presided over by Thiruvanchur Radhakrishnan, Member of the Legislative Assembly. Other notable attendees included G. Anil Kumar, Vice Chairman of the Rubber Board, and N. Hari, Member of the Rubber Board.

Key Objectives of the iSNR Initiative

Zero-Cost Certification for Farmers: The iSNR framework provides free certification to farmers and growers, removing financial barriers for smallholders.
Compliance with Global Regulations: By aligning with the European Union’s Deforestation Regulation (EUDR), the initiative ensures that Indian natural rubber meets global sustainability standards, boosting its competitiveness in international markets.

Strategic Focus Areas

Deforestation Prevention: The iSNR framework requires zero deforestation commitments, supporting global biodiversity and efforts in carbon sequestration.
Farmer Empowerment: Through free certification and training, the initiative helps smallholders adopt sustainable farming practices that improve yields, reduce environmental impact, and enhance livelihoods.
Supply Chain Traceability: The framework promotes transparency from farm to factory, assuring global buyers of ethical and sustainable sourcing.

Technological Integration with TRST01

TRST01, chosen as the official technology partner after a thorough evaluation, contributes advanced digital solutions to the iSNR initiative. Their platform provides:

Digital Monitoring and Reporting: Ensuring compliance with EUDR requirements and offering real-time data on sustainable practices.
Simplified Compliance Processes: Streamlining certification processes to ease the burden on farmers and exporters.

India’s Commitment to Sustainable Development

The iSNR initiative is in line with India’s commitment to the United Nations Sustainable Development Goals (SDGs) and the Paris Climate Agreement, underscoring the country's dedication to advancing environmental sustainability and responsible agricultural practices.

A Water Revolution Uplifting 200 Families

By ascending from the lowest council position to the highest, he serves as a testament to the tenacity of India's democratic system. Water is life in rural areas of India, where agriculture remain

North India Heatwave 2025: Early Warning Signs

It’s only April, and the North India heatwave 2025 has already gripped the region with extreme temperatures. From Delhi to Rajasthan, the rising mercury is pushing people indoors and putting

Naini Lake Water Levels Hit Record Low

We recorded a concerning drop in water levels, measuring just 4.7 feet—marking a five-year low. This alarming situation has raised serious concerns about water scarcity and environmental sus

Deadly Earthquake in Myanmar & Bangkok

On March 28, 2025, a powerful Myanmar earthquake of 7.7 magnitude struck central Myanmar, with tremors felt as far as Bangkok, Thailand. The epicenter was situated near Mandalay, the second-larges

Increase in Zika Virus Cases in Maharashtra

The Zika virus has become a significant public health concern in Pune district, Maharashtra. In 2024, Pune accounted for 125 of the 151 confirmed Zika cases reported across India. This sur

Geo-Tagging Helps Preserve Kashmir’s Iconic Chinar Trees

Kashmir’s iconic chinar trees, celebrated for their cultural and ecological importance, are facing growing threats from urbanization and infrastructure expansion. To address this, th

Indore and Udaipur Added to Global Wetland Cities Network

Indore and Udaipur have made history as the first cities from India to receive accreditation as Wetland Cities under the Ramsar Convention on Wetlands. This recognition marks a significant

Karnataka High Court Cancels Green Energy Regulations

In the Brindavan Hydropower Private Limited Case, 2024, the Karnataka High Court ruled to strike down the Electricity (Promoting Renewable Energy Through Green Energy Open Access) Rules, 2

Kerala Strengthens Disaster Readiness with Localized Early Warning Systems

Kerala Boosts Disaster Preparedness with Localized Early Warning Systems and Enhanced Relief Infrastructure After 2024 Wayanad Landslides Kerala Adopts Localized Early Warn

Government Increases MSP on Jute, Assures 66.8% Returns for Farmers

The Centre has decided to raise the Minimum Support Price (MSP) for raw jute by Rs 315, fixing it at Rs 5,650 per quintal for the 2025-26 marketing season. The Centre has m