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Jaipur to Host IIFA's Awards 2025: A Tourism Boost

The 25th International Indian Film Academy (IIFA) Awards will be held in Jaipur, Rajasthan, marking the silver jubilee of the awards, established in 2000.

Event Details and Significance

25th International Indian Film Academy (IIFA) Awards to be held in Jaipur, Rajasthan
Scheduled for March 7-9, 2025, at JECC Sitapura
Marks the silver jubilee of the IIFA Awards, established in 2000
The second time the event will be held in India (the first was in Mumbai in 2019)
Official announcement made during MoU signing at Albert Hall, Jaipur
Agreement signed between Rajasthan Tourism Department and IIFA
IIFA VP Suresh Iyer and Rajasthan Tourism Commissioner VP Singh signed the MoU
Event to feature performances by leading Bollywood celebrities and award presentations

Budget and Government Support

Total budget allocated: ₹100 crore (1 billion rupees)

Breakdown of funding:

₹50 crore from the state government
₹30 crore from the tourism department
₹20 crore from Rajasthan Industrial and Investment Corporation (RIICO)
Strong government backing, with Deputy Chief Minister Diya Kumari present at the announcement
Aims to promote Rajasthan's tourism, culture, and film industry

Expected Benefits for Rajasthan

Boost to tourism sector:

Showcase famous and lesser-known tourist spots
Increase international interest in Rajasthan's cultural heritage

Potential growth in the film industry:

Attract filmmakers to shoot in Rajasthan
Promote the state as a filmmaking hub

Economic opportunities:

Create new job prospects
Attract investments
Increase tourism revenue
Global branding opportunity for Rajasthan
Align with government goals to increase tourism receipts and foreign investments

IIFA Awards and New Initiatives

IIFA Awards have been held in 14 countries and 18 cities since 2000
2025 edition to commemorate 25 years of IIFA and Indian cinema's achievements in the new millennium
Introduction of inaugural IIFA Digital Awards:
- To honor the best performances in digital entertainment
- Recognition for films and OTT content
Event comprises a series of celebrations culminating in the main awards ceremony
Preceding the 2025 event, the 24th IIFA Awards will be held in Yas Island, Abu Dhabi (September 27-29, 2024)

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