Jaipur to Host IIFA's Awards 2025: A Tourism Boost

Event Details and Significance

• 25th International Indian Film Academy (IIFA) Awards to be held in Jaipur, Rajasthan
• Scheduled for March 7-9, 2025, at JECC Sitapura
• Marks the silver jubilee of the IIFA Awards, established in 2000
• The second time the event will be held in India (the first was in Mumbai in 2019)
• Official announcement made during MoU signing at Albert Hall, Jaipur
• Agreement signed between Rajasthan Tourism Department and IIFA
• IIFA VP Suresh Iyer and Rajasthan Tourism Commissioner VP Singh signed the MoU
• Event to feature performances by leading Bollywood celebrities and award presentations

Budget and Government Support

• Total budget allocated: ₹100 crore (1 billion rupees)

Breakdown of funding:

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• ₹50 crore from the state government
• ₹30 crore from the tourism department
• ₹20 crore from Rajasthan Industrial and Investment Corporation (RIICO)
• Strong government backing, with Deputy Chief Minister Diya Kumari present at the announcement
• Aims to promote Rajasthan's tourism, culture, and film industry

Expected Benefits for Rajasthan

Boost to tourism sector:

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• Showcase famous and lesser-known tourist spots
• Increase international interest in Rajasthan's cultural heritage

Potential growth in the film industry:

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• Attract filmmakers to shoot in Rajasthan
• Promote the state as a filmmaking hub

Economic opportunities:

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• Create new job prospects
• Attract investments
• Increase tourism revenue
• Global branding opportunity for Rajasthan
• Align with government goals to increase tourism receipts and foreign investments

IIFA Awards and New Initiatives

• IIFA Awards have been held in 14 countries and 18 cities since 2000
• 2025 edition to commemorate 25 years of IIFA and Indian cinema's achievements in the new millennium
• Introduction of inaugural IIFA Digital Awards:
  • To honor the best performances in digital entertainment
  • Recognition for films and OTT content
• Event comprises a series of celebrations culminating in the main awards ceremony
• Preceding the 2025 event, the 24th IIFA Awards will be held in Yas Island, Abu Dhabi (September 27-29, 2024)