'Ek Ped Maa Ke Naam' App Launched

Union Minister Jyotiraditya M. Scindia launched the ‘Ek Ped Maa Ke Naam’ mobile app on September 23, 2024, aiming to combine personal tribute with environmental sustainability. This unique initiative promotes tree planting in honor of mothers and is a step forward in tackling climate change.

Background of the Campaign

• The ‘Ek Ped Maa Ke Naam’ campaign was first launched by the Madhya Pradesh government in 2020.

• The initiative encourages citizens to plant a tree and dedicate it to their mother, blending environmental awareness with personal emotion.

Purpose of the App

• The app was introduced during a press conference in New Delhi, highlighting achievements in the Communications and DoNER Ministries.

• It offers a platform for users to contribute to reforestation and climate action actively.

• The campaign aims to enhance community involvement in sustainable practices and foster emotional connections with nature.

Key Features of the App

1. Simple and User-Friendly Interface

• Easy navigation for all age groups

• A familiar icon leads users to the home screen

2. Seamless Tree Dedication Process

• Users can:

  • Enter their name and ministry/department

  • Capture the image of the tree using their device’s camera

  • Enter the tree details like type, location, and occasion

  • Automatically log location (latitude/longitude) and timestamp

3. Flexible Submission

• Option to retake images without losing previously entered data

4. Progress Tracking

• The app reminds users after 30 days to upload updates on the planted tree

5. Environmental Impact Monitoring

• Tracks carbon credits generated by the tree, showcasing environmental contribution

6. Social Media Integration

• Users can share their tree dedication stories on social platforms to raise awareness

Environmental and Social Benefits

1. Reforestation and Climate Mitigation

• Trees planted through this app contribute to increased green cover and carbon sequestration.

2. Personal and Emotional Connection

• The campaign connects environmental action with personal sentiment, increasing long-term engagement.

3. Awareness and Community Engagement

• Encourages people to become active participants in eco-friendly practices.

• Promotes awareness about climate change and sustainability.

4. Long-Term Impact

• By associating trees with cherished memories, the initiative creates a lasting legacy and inspires continuous care for nature.

Final Thoughts

The ‘Ek Ped Maa Ke Naam’ app is a powerful combination of emotional tribute and environmental action. By encouraging individuals to plant trees for their mothers, it not only strengthens personal bonds but also makes a meaningful contribution to the planet.

The app’s tracking features, carbon monitoring, and social sharing make it a compelling tool for climate awareness and action in India.